Why do men barbecue?

The skeptical postmodernists raise doubts about the reality and existence of groups. They view the idea of a culture as a fiction, the goal of objective representation as misguided, and the products of ethnography as largely made up, or constructed in the service of domination.
Identity politics camp: argue that culture is an excuse for the maintenance of authoritarian power structures and permits depots and patriarchs around the world to reflect criticism of their practices by saying "that is our customs" or "that is the way we do things".

Cultural psychology aims to document variations in modes of (and ideals for) normal psychological functioning across cultural communities, attempts to develop a language for the comparative study of mental states that makes it possible to understand and appreciate the mental life of "others". "Others" refers to members of a different cultural community who by virtue of life-long membership in that group ascribe meaning to their lives in the light of wants, feelings, values, and beliefs that are not necessarily the same as one's own. Cultural psychologists explore population-based variations in social cognition, moral judgement, and the sources of personal fulfillment or life satisfaction. It's not national character studies.

Co-sleeping parents and children in middle class-white americans vs. Japanese.
In Japan, parents feel morally obliged to provide their children with a parental sleeping partner and husbands and wives are willing to separate from each other in order to do so. It is speculated that, given the way culture and psyche make each other up, the practice of sleeping alone is emotionally threatening to the Japanese sense of self and may be a cause of suicide and other psychopathologies.
For middle-class americans, there are 3 moral preferences implicit in their sleeping arrangement task: incest avoidance, the sacred couple, and autonomy. 

In East Asia, the folk seem inclined to the view that suffering is due to ancestral spirit attack and other interpersonal attack. 50% of deaths in Bali are thought to be caused by black magic or poisoning by intimate other. Tibetan communities have the idea that the malicious or envious gossip of one's neighbors acts as a force capable of wreaking havoc with one's life and health. The interpersonal mode of explanation describes suffering as the result of the ill will of others, while the moral mode of explanation claims you reap what you sow, there is bad feeling between the victim and the aggressor.
In the circum-mediterranean region (europe and north africa), it is witchcraft that is favored in accounts of the cause of misery and death. Witchcraft explanations, seem to be associated with issues of generativity and fecundity (crop failure, miscarriage, infertility). The agent-blaming moralistic explanation crops up when suffering is preceded by violations of sexual or food taboos or by acts of disrespect to figures in authority (parents or god).

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